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Annual Conference

Conference Session

"Outreach Toolkit - Best Practices for Marketing Your Program"
Key Areas: Communications/Marketing
Session: Session E - Saturday November 10, 2018: 2:45 p.m. - 3:45 p.m. - 104B

Speaker(s): Linda Sweeney - Coordinator, Cal Pro NET
Lisa Melhouse - Nutrition Education Consultant, CDE
Anna Apoian - Food Service Director, Hawthorne USD
Heather Berkoben - Manager, Policy & Opinion Leader Relations, Dairy Council of California
Leeza Lindsay, RD - Director of Nutrition Services, Torrance Unified School District

Objectives: Participants will learn from directors some marketing tips for school nutrition programs, learn no-cost and low-cost resources for marketing, learn free resources and marketing help from the Dairy Council of California

Description: In this panel discussion, you will hear from districts and school partners using marketing/promotional techniques and resources to increase participation including tips from the California School Meals Outreach Toolkit.

Speaker Bio(s):
Linda Sweeney - Coordinator
Cal Pro NET

Lisa Melhouse - Nutrition Education Consultant

Anna Apoian - Food Service Director
Hawthorne USD

Heather Berkoben - Manager, Policy & Opinion Leader Relations
Dairy Council of California

Heather holds a Bachelor's degree in Health Education from California State University, Chico. Heather's decision to become a health educator stemmed from a desire to help people and work on the prevention side of healthcare.

As a Community Nutrition Adviser at Dairy Council of California, Heather enjoys working in the field of health promotion at the grassroots level. Heather assists school districts in creating a culture of wellness for their students, improving the cafeteria environment to encourage students to choose and consume locally grown food and making healthy eating easier.

Heather was brought up to value family meals and have a love for being active. As a new mom, she is excited to pass these values on to her son.

Leeza Lindsay, RD - Director of Nutrition Services
Torrance Unified School District

Leeza is a Registered Dietitian and the Director of Nutrition Services for Torrance Unified School District. She holds a Bachelor's of Science in Nutritional Science and is currently working on her Masters of Dietetic Administration. Leeza is a member of the California Local School Wellness Policy Collaborative and is the Chair for the Wellness Policy Committee in her district.

Upcoming CSNA Events

November 8-11, 2018
66th Annual Conference
Long Beach, CA
January 27-29, 2019
Legislation Action Conference
May 5-7, 2019
Child Nutrition & Industry Summit
Laguna Cliffs Mariott, CA
California School Nutrition Association
PO Box 11376, Burbank, California 91510
Phone: (818) 842-3040 | Fax: (818) 843-7423
Child Nutrition and Industry Summit Sponsors:
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