Conference Session"Marketing your Program to Increase Meal Participation"
Key Areas: Communications and Marketing
Session: Session E - Saturday November 16, 2013: 2:45 p.m. - 3:45 p.m. - Mesquite B
Speaker(s): Joyce Rubalcaba - Nutrition Service Supervisor, Manteca Unified School District
- Be familiar with basic marketing principles.
- Be knowledgeable of the online Outreach Toolkit.
- Understand how the Outreach Toolkit can be used to increase meal participation.
- Learn how to use the Outreach Toolkit to increase participation in your district.
Description: The online Outreach Toolkit was developed to improve the image of school meal programs and increase meal participation. this session will showcase how the Toolkit was used at a high school to increase meal participation. You will learn how you can utilize the Toolkit to improve participation in your district.
Joyce Rubalcaba - Nutrition Service Supervisor
Manteca Unified School District
I have worked in school food service for 11 years as a supervisor. I also have 24 years of experience working as a restaurant manager for a major fast food chain.