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Annual Conference

Conference Session

"Marketing Mix & Social Media"
Key Areas: Communications/Marketing
Session: Session D - Saturday November 11, 2017: 1:30 p.m. - 2:30 p.m. - 107

Speaker(s): Mike Borges - President, ISITE Software
Anna Apoian - Director, Student Nutrition Services, Hawthorne School District

Objectives: 1. Become familiar and engaged with eatsmart2besmart.org.
2. Begin a marketing campaign for your department.
3. Choose one or more of the marketing "P's", to build your campaign.

Description: Attendees will be introduced to the eatsmart2besmart.org website and the annual contests made available to them statewide, to help them market their programs. This session will discuss the 9 P's of marketing and the importance of building an image for their products and services.



Speaker Bio(s):
Mike Borges - President
ISITE Software

President & Ceo, ISITE Software
June 2011 - Present laguna beach
Web, Software and Graphics Development, CEO

ePOS Business Solutions
March 2001 - June 2011 (10 years)
Dir Of Operations

El Torito/Real Mex
August 1985 - March 2001 (16 years)

Anna Apoian - Director, Student Nutrition Services
Hawthorne School District

Masters in Public Administration
Registered Dietitian
Marketing Chair for Southern California School Nutrition Association


California School Nutrition Association
PO Box 11376, Burbank, California 91510
Phone: (818) 842-3040 | Fax: (818) 843-7423
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